March 27th, 2020
How many times have you come across a page on the Internet that says the requested page does not exist?
And, what did you usually do in this situation?
Most likely, you just clicked on the “X” or close button and left without trying to figure out the reasons for what happened.
In the same way, visitors to your site periodically see error 404:
“What is it?”, they wonder, and proceed to close the tab in their browser in a hurry. In this case, you lose another potential customer.
And, that’s usually because error 404 is