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How to Safely Switch to Google Analytics 4 in WordPress
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It’s been a while since Google introduced Google Analytics 4, its latest iteration of website measurement and analytics product. People had more than two years to get used to it before the company announced, in March 2022, that the previous version of the product, Universal Analytics, would stop processing new hits on July 1, 2023, or October 1, 2023, in the case of Universal Analytics 360 properties.
If you’re just starting with Google Analytics, you have nothing to worry about – the account creation process is geared towards Google Analytics 4. You need to take a few extra steps
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How to Safely Switch to Google Analytics 4 in WordPress
