The winning formula for effective website promotion depends on the type of the site, the level of competition in the niche, available resources, and the time you have. An optimizer needs to prioritize tasks and create a marketing strategy in accordance with the objectives, whether it is getting to the top of Google’s search results, driving traffic to the site, increasing the conversion rate, or all at once. Considering this, the key stages of SEO remain the same. Semantics is a foundation of on-site and off-site optimization, i.e. creating high-quality content, fixing technical SEO issues, and working with internal
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