How to turn your agency’s WordPress hosting costs into hosting revenue

Most agencies treat hosting as a pass-through cost. That is, it’s treated like something to absorb, mark up slightly, or hand off entirely. However, hosting could be more than a line item on your balance sheet: it could boost your bottom line.

For WordPress agencies offering services like web design, site management, and performance optimization, hosting is often viewed as a necessary evil — something you handle behind the scenes because clients expect it. Unfortunately, this mindset leaves money on the table.

Turning hosting into a value-added product through reselling, bundling, or offering tiered care plans means agencies can create