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The hotel business is quite lucrative if you can do it right. Most people rely on having a good location, high-quality services, and paid Ads to get online hotel bookings. Others partner with travel agents or online booking sites to get potential clients.
However, there is so much more you can do on your own to get more bookings with less investments, such as social media marketing, email marketing, video promotion, etc. Among these, arguably the best marketing strategy is email marketing for hotels.
Studies have shown that hotel email marketing is 40 times more effective in acquiring new guests
This is the first part of the article