The process of creating a website, writing compelling narratives, and presenting relatable imagery is one intricate network of decisions you make every day to establish a connection with your audience.
All of it aims to evoke emotions and inspire action, and all of it comes in the form of what can be called a trigger. From a psychological perspective, every decision we make has its roots in something that initiates it, a source.
It can be a well-placed CTA button, a review you’ve shared on social media to establish trust, or something entirely different.
Even without knowing it, you’ve
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