How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read

According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or overlooked.

Many of those surveyed were unchurched or had been away from church for some time. When they made the effort to visit and share their contact info, they expected someone to follow up. Without that connection, they felt:

Rejected…Unwelcome…Unimportant…

No church wants visitors to feel this way. Churches need to improve intentionality about helping people feel valued, especially when those visitors

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How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read

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