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From well-known to recently launched eCommerce stores, everyone is struggling to cope with the online shopping cart abandonment effects. According to Baymard Institute, 69.57% of users abandoned their shopping carts.
Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.
Imagine window shopping. Customers come into your store, look around, and then leave without purchasing anything. In the case of online stores, they add products to carts but don’t complete the process. That is an abandoned cart.
Cart abandonment is inevitable for
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