Indirect sales – that is, deals that happen not directly through the company’s own staff, but through other channels (third party websites, social media, affiliate networks, and so on.). According to the World Trade Organization, it actually accounts for as much as 75 percent of global trade. It seems that the majority of businesses, both big and small, prefer indirect sales, especially when entering new markets. It is especially important news for software companies and startups in particular. Let us take a closer look at why it is so and how you can best leverage indirect sales for your business
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