Make a splash: Repetitive type design for maximum impact
We all know that repetition is a guaranteed way to make people pay attention. It’s also a top reason why repetitive type design helps ensure people pay more attention online.
To reiterate: repetitive design is a guaranteed way to make people pay attention.
Even in everyday conversations, we often use repetition to ensure the most important points we’re trying to convey are landing. Oftentimes, confident public speakers use selective repetition for dramatic effect. This helps them highlight key phrases or ideas that are at the core of their message.
Visual communication often employs the exact same strategy. In