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Launching your small business website after a challenging DIY web design journey is undoubtedly exhilarating.
However, the true satisfaction lies in seeing your hard work pay off in terms of results.
To achieve this, it’s essential to measure your website’s performance and make necessary optimizations.
Fortunately, there are a variety of free tools available to help you track your website’s performance and identify areas for improvement.
One of the many advantages of using WordPress is its seamless integration with these tools. Installing and configuring Google Analytics, Search Console, and the Facebook Pixel can be done with a few simple clicks. This makes it easier for you to track your website’s performance and make data-driven decisions.
If you’re new to web analytics and digital marketing, Google offers a free online course called Google Digital Garage. This course covers a wide range of topics, including website analytics, search engine optimization, and social media marketing. By completing this course, you’ll gain the knowledge and skills needed to effectively measure and optimize your website.
When analyzing your website’s performance, pay attention to the following key metrics:
Once you have a clear understanding of your website’s performance, you can make data-driven optimizations.
This might involve improving your website’s content, optimizing images, enhancing navigation, or implementing technical SEO best practices.
Continuously monitoring and analyzing your website’s performance, you can make informed decisions to drive growth and achieve your business objectives.
If you find this work to be a little overwhelming, it’s always a good idea to seek help from professionals.
You can opt for a digital marketing agency or hire a web design company, but be sure to compare web design pricing packages to ensure you choose a plan that’s within your budget