Measuring & scaling your ecommerce marketing funnel

The ecommerce marketing funnel illustrates the path customers take from the instant they hear about your business to their first (and ideally, subsequent) purchases. In this in-depth guide we’ll explore the ecommerce funnel, tools to maximize conversions in each stage, and how to make the most of your marketing efforts.

When was the last time you purchased a product the moment you found out about it? If you’re like most people, the answer is rarely.

According to the classic marketing rule of 7, customers must see or hear about a brand a minimum of 7 times before making their first