Pre-Launch Marketing 101: Why Is a Coming Soon Page Essential?

How do you know when a movie’s going to be good? Chances are, it was the trailer that sold you. You’d never hear a film team saying, “Well, we’re working hard on the movie, so we don’t need to make a trailer,” right? When it comes to marketing before a launch, anticipation is everything.

Similarly, just because you’re working on an amazing website doesn’t mean you don’t need a well-made coming soon page. These pages are a great way to get people interested as you fine-tune the details of your website behind the scenes.

For some of your early viewers, the coming soon


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