Product Listing Ads: Everything You Need to Know

Product Listing Ads (PLAs) act as the visual storefront of the online world. In the competitive landscape of eCommerce, getting your products noticed can be a daunting challenge. PLAs can help you overcome this by capturing more attention, driving qualified traffic, and boosting sales. 

Product Listing Ads dominate the retail search landscape as they are behind a whopping 76% of retail search ad spending. They command a staggering 85% of all clicks on Google Shopping campaigns, making them the go-to advertising format for businesses looking to maximize their online visibility and sales.

Product Listing Ad Example on Mobile — Source