Real Estate Facebook Ads 2022: 5 Types of Ads That Work

Being the largest social media platform in the world, it’s only natural that realtors are looking to Facebook to search for new clients and promote their properties. If you’ve never previously dealt with Facebook advertisements (or in the case that it’s been some time since you’ve refreshed your memories), it can seem daunting.

Recently, Facebook changed the rules regarding real estate advertisements on its platform. The company has introduced a special advertising category that restricts targeting certain kinds of ads, including housing advertisements. In particular, marketers can no longer focus on ad groups according to demographics, behavior, or zip code.