Spotlight: Hidden Fields’ Hidden Magic with Populate Anything

Never judge a form by its cover — even a simple lead magnet form can be Populated with Anything when wizards are involved. 😉

“Peek-a-boo!” exclaimed the Gravity Forms hidden fields. Any field marked as “Hidden” becomes a secret agent working behind the scenes—users can’t see them, but they quietly carry important data that gets processed and stored with each submission. They’re versatile, letting you fine-tune your forms without disrupting the user experience.

Becky Caneday came to us with a mission tailor-made for hidden fields. Her client, Stonebridge Car & Pet Wash, wanted to generate more prospects and repeat