Successful Location-Based Marketing Campaigns: Real-World Examples

Marketing in the 21st century is different from what it was in the past. There are new and exciting approaches to marketing, one of which is Location-Based Marketing (LBM). This strategic approach enables companies to market their products and services to clients within a specific region. The strength of location-based advertising is in the possibility of delivering specific and engaging messages that would appeal to the consumer depending on his/her location and activity. 

This blog will explain what is location-based marketing, how it has developed, and, more to the point, showcase real examples of effective campaigns that have