The Power of Backlinks: How They Can Improve Your SEO

Some SEO experts say that backlinks (also known as “inbound links,” “incoming links,” or “one-way links”) are the most critical component of search engine optimization — and with good reason. You need backlinks to have any hope of ranking in the top search engine results pages (SERPs).

If you want to maximize your online visibility, boost your web traffic, and grow your business, you’ll want to learn about the role backlinks play in accomplishing these goals.

What are Backlinks?

If you are looking for ways to improve your SEO, every digital marketing specialist will tell you that backlinks are