The Power of UGC (User-Generated Content) in Event Marketing

Target audiences already felt more seen and involved when digital marketing went from text-based pop-ups and blinking banner ads to videos and reels with people in them. 

They became even more invested when event marketing became a thing, and watched as product testing community mixers, and product launch events were live-streamed, and fundraising galas thrown by brands were storied. It definitely felt more immersive and interactive.

But sometimes it felt like they were mostly influencers and marketing reps self-promoting while overhyping brands.

That’s when user generated content in event marketing flexed its muscles, and built the lost trust right