The Psychology Behind BuzzFeed’s Clickbait Headlines And Why They Work

Have you ever wondered why BuzzFeed’s article titles seem so outrageous?

For years, BuzzFeed has been synonymous with an internet staple called “clickbait,” a headline and featured image style that uses shocking and surprising phrases and imagery to get you to click on them.

In this post, we examine the psychological reasons behind the clickbait titles that BuzzFeed uses and why they work.

What is BuzzFeed?

You’ve probably come across a BuzzFeed video or article once or twice during your time on the internet.

They’re usually pretty outrageous by nature, but what really stands out about them are the titles