The Unspoken SEO Dilemma: Optimizing for no optimization

How do you optimize your content, when the correct optimization is no optimization?

There’s an unspoken dilemma with SEO: to get the best optimization, apply no optimization.

For an industry obsessed with optimization, how can this be true? Surely the correct optimization is to get the treasured Yoast green light? 

No – given a choice of increasing the utility of a piece of content against optimizing through including the target keyword a couple more times, the correct optimization is to make the content more useful.

Hence the dilemma: usefulness is extremely subjective and extremely difficult to measure. This is the