Any advice about attracting nonprofit donations must first start with the viral fundraising stunt that involved water, Bill Gates and social media.
We’re talking about the ALS Ice Bucket Challenge, and chances are, you were one of the 17 million people who took the plunge in the summer of 2014. This one simple stunt raised $115 million, which paid for groundbreaking research to help fight this debilitating neuromuscular disease.
When it comes to attracting nonprofit donations, it doesn’t get much better than that. And while it might be difficult to replicate the success of the Ice Bucket Challenge, there are techniques