Call to Action plays important role in enhancing the engagement on the website. They helps your readers and visitors follow the path that you want to take them and take a desire action. In this way, you can decrease the bounce rate of your website and convert your passive website visitors into active leads and customers.
Call to Action functionality can be added on any place of your site such as on the landing page, blog posts, widgets areas, notification bars, popups, etc. Nowadays, many WordPress themes come with the inbuilt call to action features. However, if your theme does
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