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Transactional and Triggered Emails – A Comparison

Email marketing myths are aplenty. The border between transactional and triggered emails is one of the simplest to clarify. They’re distinct, despite common confusion. This article compares them and discusses optimal practices. 

Firstly, not all one-to-one emails are transactional. Transactional emails offer clients crucial information to complete transactions or maintain accounts. Transactional emails are sent right after a purchase or registration. 

Therefore, only transactional emails that are so important should be filtered. Luckily, mailbox providers (MBPs) are receptive to transactional message filtering problems. Receiving spammed receipts or purchase confirmations usually has a solution. 

Transactional and triggered emails are

This is the first part of the article

Transactional and Triggered Emails – A Comparison

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