From being the poster-child of broken New Year resolutions to being the new way of life, fitness has come a long way. This is reflected in the rise in gym memberships and health clubs over the last two decades.
This includes varied types of activities that fall under “fitness”; cross-fit, yoga and its forms, Zumba, pilates, sports, aerobics, aerial workouts and more.
The US has over 35,000 such establishments and thousands more are added each year. This means that there is a big opportunity for new gyms, but it’s also equally competitive.
As a gym or a fitness center,