Uncover the Full Picture: How to Track User Behavior Across Devices for 360° Customer Insight
In the fast-paced digital landscape, understanding how customers interact with your brand across multiple devices has become a critical component of successful marketing. Customers no longer stick to a single device when exploring products or making purchasing decisions. They might start browsing on a smartphone during their morning commute, continue researching on a laptop at work, and complete a purchase on a tablet at home. This device-hopping creates fragmented data trails that can leave marketers guessing about customer behavior. In this guide, you’ll learn how to uncover the complete picture and how to track user behavior across devices for 360°
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Uncover the Full Picture: How to Track User Behavior Across Devices for 360° Customer Insight
