Vendor Guide 102: How to Onboard Vendors on Your Marketplace

In my last blog, I covered how to find vendors for your online marketplace—where to look, how to attract them, and the best ways to reach out. But finding vendors is only half the battle.

The next step? Onboarding them the right way.

Imagine this: You’ve convinced a great vendor to join your marketplace, but the sign-up process is confusing, the rules are unclear, and they don’t know what to do next.

What happens? They leave. And just like that, you lose a potential long-term seller.

To keep vendors engaged, you need a smooth, simple, and welcoming onboarding process.