A marketing plan typically consists of strategies and tactics to accomplish the predefined marketing goal. Many of us tend to interchangeably use the terms, tactics, and strategies. However, both are not identical; they have different meanings.
Thus, we strongly feel that most of us have misunderstood both the terms, including even the clients who seem to be least bothered about this misunderstanding. Partly, this is likely because the strategy is taken as the catchphrase by management teams to infer it as some stealthy, superior knowledge.
While the meaning of strategy may be clear to some that of tactics is likely
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