What is a CRM Manager: How to Implement Effective Customer Relationship Management (CRM)

Effective customer relationship management (CRM) refers to strategic approaches focusing on building long-term customer relationships. It involves integrating people, processes, and technologies to gather customer data to ensure enhanced customer satisfaction, loyalty, and business growth.

A CRM manager is responsible for managing customer relationship management strategies and operations within a company. By implementing effective CRM approaches, you can achieve these easily and secure sustainable business growth and development.

This article will explain everything you need to implement effective customer relationship management as a CRM manager. Before that, we’ll tell you what a CRM manager is and how to measure CRM