What Is Email Segmentation? Plus, Why It’s Important For Your Blog

Email segmentation is one of the most important email marketing strategies you can use. Unfortunately, not enough bloggers use it.

It’s a strategy that can help you achieve the goals you originally set out to achieve when you started your email list.

In this post, we cover what email segmentation is, why it’s important for your blog and ways you can segment your audience.

What is email segmentation?

Email segmentation is an email marketing strategy that involves grouping your subscribers into different categories.

These categories can be based on a number of different parameters, such as the products your subscribers