What is Ghost Commerce? (2025 Guide)

Looking to start a ghost commerce store in 2025, but don’t know what it is, how it works, and how to set it up successfully? This guide is here to help.

Ghost commerce is such a hot topic today. But what this business model is and how it works isn’t clear-cut. It is perfectly normal to wonder how it differs from dropshipping, affiliate marketing, or traditional ecommerce.

Also, you could have questions like: Do you need a website or a social media following? How do you get paid? How do you get started? In this guide, we’ll break down ghost