What Is Local SEO and How to Do It Right

What does your local ma-and-pa store have in common with a high-end e-commerce website? Both can use search engines to drum up business. For the online store, the good-old search engine optimization is there to make sure it appears as close as possible to the top of the first page of search results. And the ma-and-pa store can use local SEO to increase sales.

For many, however, this thing called local SEO is still a bit of a mystery. Search engines have been working on localized query results for over fifteen years, but the local SEO field has only