To ensure your website is optimized in terms of UX, you need to take care of multiple things, from the overall design and the positioning of important visual elements to creating functional animations and a fully intuitive website. But there’s another thing, seemingly not that relevant, that can actually make all the difference for your website visitors. It’s called microcopy.
But what is microcopy, exactly? And why is it so important to your website? Stick around if you’d like to learn the nuts and bolts of this small, but increasingly more important