What is Reputation Management and How Does it Fit with Online Marketing?

The importance of maintaining a positive online presence cannot be overstated. Reputation management is all about monitoring and influencing the public perception of a business or individual on the internet and is a crucial aspect of online marketing strategies. But how exactly does reputation management fit into the broader landscape of online marketing?

Understanding Reputation Management

Reputation management involves a series of practices aimed at creating a favorable view of a brand, organization, or individual in the digital domain. This includes addressing negative comments or reviews, highlighting positive experiences, and engaging with the audience to build trust.

The core activities