What is Technical SEO?

Technical search engine optimization refers to back-end optimizations that aren’t categorized as on-page or off-page SEO. These strategies largely result in either improving user experience or making your site easier to crawl and index. Both of which boost your position in the search engine results page (SERP). Technical SEO is crucial to a successful SEO campaign as it gives your website a solid foundation to then build on with on-page and off-page SEO techniques later. There are 4 keys to mastering technical SEO: 

Link structure 

Google uses a program known as a ‘crawler’ to scan and index your site. It