In the past, there has been a debate as to which elements and factors are actually important for SEO ranking. These elements and factors were set as the benchmark in order to achieve optimum SEO ranking and allow for websites to show on search engine first pages and to rank considerably higher.
However, with the change in trends and indicators that were used to observe SEO ranking signals, there has been some observance that other elements and factors also matter for SEO ranking. Below we will discuss these elements and factors:
- Mobile Support
Mobile support for a particular website is very important as more users browse the internet on their cell phones as compared to desktop computers or laptops.
Accordingly, due to the increased volume of users present on mobile devices, it is important to have a mobile-optimized version of your website.
Not only this, mobile support should be extended to mobiles, tablets, and mini-pcs. The mobile-centered ranking by Google means that you need to have a mobile-optimized website for better ranking.
- User Experience
User experience is the next important factor in getting a great ranking as good user experience actually garners a significantly higher amount of organic views which is great for visitor volume.
Moreover, this also tells Google ranking systems that the traffic is organic and indeed high in volume. Therefore, all associated searches are directed to your website more often. Keeping this in consideration, you should focus more on a user experience centered website.
- Page Speed
Page speed and loading times are really decisive for determining the responsiveness of your webpage. Pages and websites that load quicker landing pages are ranked significantly higher as compared to those that do not.
Web design optimization can be done in order to suffice higher page speeds in terms of loading and responsiveness.
A specialized web development company like Cydomedia can do this for you in a professional manner if you don’t have an in-house team to do this.
But don’t delay this task no matter what or your website will not be able to rank well on Google.
- Real Business Information
Web pages and business sites should contain real business information. This increases organic views and also increases Google ranking since newer crawling indexes note actual business information and cross-match them to databases such as:
- Google Business
Importance should be given to elements such as:
- Address, Location, and Name
- Customer reviews
- Input compiling
The bulk of these is evaluated by the search engine and consequently, resultants are indexed which are higher ranked.
- Optimized Content
Newer websites that are ranked significantly higher have an increased content optimization rate. This means that the content available on those websites is regularly updated at constant intervals.
This not only tells the search engine that the website is updated but also keeps users and viewers updated as well – leaving a great impression altogether and sufficing for increased conversions.
Moreover, the content that is made available on a webpage should actually be engaging and worthwhile for users to spend more time on said page. This increases spent time on the page and also shows up in search engine statistics for ranking purposes.
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