Why Are Brands Turning to Programmatic Advertising?
The world of internet advertising is quickly approaching its 30th anniversary, and today’s digital marketing landscape ensures it does so in an unsurpassed style. Why? There are now more ad types than ever before, with more customization, more audience targeting fine-tunes, more analytics, and more bid options than ever before to drive them. However, one critical marketing tool unites nearly all of them; in fact, programmatic advertising is the most prolific ad purchasing option utilized in the US today, encompassing 83.5% of all ad spend.
What is programmatic advertising? Why are so many brands choosing to utilize this tactic? Perhaps