If you’ve ever spent even one semester in business school, you already know that the purpose of marketing isn’t just to sell the product. In this article, we’ll share why education is a powerful content marketing strategy. It’s to construct relationships with the customers, it’s to make clear that you’ve heard the needs, wants, and interests that the customers have and you’ve got the answer because you care about them, and it’s to show that you have a solution to a problem.
The term ‘content marketing’ is unlikely to strike you like an unfamiliar one, as well. However, have you
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