Why Reciprocal Link Building Could Hurt Your SEO Strategy

SEO is a lot different from how it used to be and what worked like magic in the past could do much more harm than good today. But what is one of the most outdated practices? It’s reciprocal link building. This tactic, which was once a simple way to increase rankings, is now considered a red flag by Google.

Reciprocal links do not help sites; instead, they can damage a site’s credibility and long-term SEO health. So, let’s break this down. In this article, we’re going to explain what reciprocal link building is, how it can actually damage your overall SEO, and what other