10 Strategies for Images in Newsletters to Boost Email Engagement

Imagine an image-free newsletter. It’s all text and CTA. Your immediate reaction would be to quit the email and look for better emails from “better, more serious brands” in the inbox. 

Why the quotes? That’s the conclusion you’d draw from such emails. It instantly directs the recipient’s attention to the brand. The attention is negative and often the last of its kind. The next time the brand sends an email, the user will not bother to open it, and rightly so.

That’s the power of images. And yet, adding images is not enough. You must have a strategy to back