Google Ads Copy Template: Ultimate 2025 Guide for High Conversions

Here’s what works for Google Ads copy in 2025:

The old rules are dead. “Excellent” ad strength scores don’t matter anymore. Ads with “average” strength often get better results on CPA and ROAS.

What’s working now:

Clear, simple messages beat perfect metrics Broad match keywords + audience signals Smart asset pinning (not pinning everything) First-party data targeting

Key findings from recent data:

Short headlines (15-20 characters): 23% higher CTR Average ad strength: 15% better ROAS Smart asset pinning: 18% more conversions Quick ComparisonOld ApproachNew ApproachResults HeadlinesLong (25-30 chars)Short (15-20 chars)+23% CTR Ad StrengthChase “Excellent”Focus on clarity+15% ROAS Asset PinningPin everythingSmart